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![We have seen voluminous reports with just too much text and less data and narratives that support green washing and just green PR. The data may prove otherwise.
"Greenwashing - (a compound word modelled on "whitewash"), also called "green sheen",[1][2] is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.
Many corporate structures use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximize perceptions of legitimacy."
Source : https://en.m.wikipedia.org/wiki/Greenwashing
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#reporting #datascience #environmentallyconscious
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#carbondioxide #carbonsequestration #carbonsequestering #decarbonization
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