Becoming Green is an extensive drive of transformation. To flourish, adequate consideration is required on planning and execution of the initiatives. It requires a fully committed top management, tight periodic reviews and continual internal and external communication. Early wins and triumphs are significant to build momentum.
A simple three–step implementation framework can be followed covering all three areas of action – Green energy, Green products and Green processes.
Green initiatives must be featured into the organization’s business strategy, future resource planning and budgeting exercises. For instance, businesses need to plan comprehensively to increase the use of Green energy, shift their product portfolio to Green products and overhaul business operations towards Green processes. Businesses should develop Green indices or scorecards computing the impact of the Green initiatives they have undertaken, set specific targets on those indices and track progress against those targets.
With a strong strategy in place and targets clearly defined and monitored, Green needs to be integrated across the business value chain and made a part of the core business.
- Green energy: Manufacturing businesses with high energy consumption need to move towards using cleaner energy and plan for increasing the efficiency of its use. Setting up captive solar power generation units and using energy efficient practices, such as installing LED lighting or better use of daylight in building design, can go a long way towards reducing the energy intensity of operations.
- Green products: To move towards a Green product portfolio, businesses should conduct an evaluation of their products based on (a) how Green are the resources and energy being used, (b) how Green is the product during the lifecycle of its use, and (c) how Green is the manufacturing process.
By computing these parameters, businesses can assess the Green value offering by their products. In the planning stage itself, businesses should set out targets for this metric, and then periodically assess improvement against the set targets.
- Green processes in business operations: Businesses need to gradually redesign business processes used in different parts of the value chain. This could include shifting to more sustainable manufacturing options, making alterations towards reducing waste, increase recycling, reusing resources and incentivising all suppliers, channels, customers and employees to adopt similar measures.
3) Communicate Along with well thought, through implementation, a well formulated promotional campaign for Green initiatives is likewise significant to fully leverage their potential benefits. Customer education campaigns about Green product offerings and the Green orientation of the business in terms of energy and processes, can transform into increasing returns.